Media Corporate Brand joins the AEVEA family.

AEVEA is a representative group of agencies of integral organization of events, with vocation to work by and for our industry. We have come together because we love our profession and we want the event sector to be recognized for its economic weight, its seriousness and its ability to communicate live in a strategic way.

At the moment we are 48 agencies, but we want to be many more and to be present in all the Spanish geography.


logo_aevea_vector copia


Historically, the sector of events in Spain has lacked an association that represents it legally and institutionally. In contrast to most professional guilds, which have at least one that protects the interests of all.

As a consequence of the above, from different forums we have felt and perceived the need to establish it and begin to act to solve the problems that are presented daily in our sector.

For this reason, in February 2015, we created, in February 2015, an association of Spanish event agencies that protects our legal, financial and creative rights, promoting the Creativity and ensure that the work developed with a specific regulatory framework is respected.

We want AEVEA to represent the entire sector and for that reason we are contacting all the event agencies in Spain. So that it is an association that enjoys the consensus of all and assumes the challenge and the responsibility to promote and lead this common project in our sector, transferring the image of the same to the Spanish society.

We believe that valuing our activity together will achieve greater respect for the sector and our work.

Web Summit 2016

The Web Summit is the largest technology marketplace in Europe and the second biggest in the world, and this year brought together more than 45,000 attendees and 2,000 volunteers from more than 165 countries including 1490 international tech start-ups.

How to best describe the experience? It was a buzzing atmosphere including a mix of start-ups, investors and professionals, a variety of content from tech to music and sport, renowned speakers and a family of volunteers that gave their best to make this a successful event. We’ve seen expert talks from global leaders, including the CTO of Facebook – Mike Schroepfer, the Co-Founder of Tinder – Sean Rad and CEO of VaynerMedia – Gary Vaynerchuk to name just a few. The conference attracted people with the biggest ideas in tech to connect and collaborate across four full-on days and nights.


While Web Summit gathered the techpreneurs community from around the world, it also had an huge impact on the host city – Lisbon. There’s a growing awareness in the MICE industry that the legacy business outcomes of meetings have an equally valuable impact on local communities in host destinations, in terms of knowledge sharing, city branding, outside investment, talent relocation, academic research and new business relationships.


Lisbon has now been established as a start-up city, with young and vibrant entrepreneurs ready to explore new ideas. Web Summit will now be hosted in Lisbon for the next three years so will be great to see the legacy this will bring to the city over the next few years.




Tourism and Virtual Reality

Tourism is called to be the main sector in order to bring the Virtual Reality to the whole planet, being one of the three sectors with the most VR developments in the world, which is serving to attract attention to well-known places and places Which over time has had more problems for us

At present, 17% of all projects carried out in VR are for the tourism sector.

Virtual Reality not only allows you to experience the place you can visit, but also the activities you can do, cultural shows to attend or music festivals to live.

Thanks to the Virtual Reality, all the main tourist attractions of the world are appreciated, they have a virtual tour 360º, and little by little they are adding to the car of the Virtual Reality a great multitude of activities and shows.

In this post we leave some examples of both activities and places with a Virtual representation:

  • Visit Hamilton Island in 360º

  • Visit Athens in 360º

  • Visit Sydney in 360º

  • Skydiving in 360º

  • Visit Cancún in 360º

  • Visit NY in 360º

  • Visit The Lion King in 360º

These are just some of the countless examples that can be found on the web, in which you can differentiate between real immersive elements, recorded with 360º cameras or immersive digital elements, in which through 3D content, recreate places in which we enter.

There is a tendency to confuse 360º videos with Virtual Reality

It is obvious, this often unclear definition leads to an ambiguous, blurry understanding among all participants. 360° videos and VR are completely different practices. We should have a clear understanding of both, in order to use them beneficially.

Virtual Reality, commonly known as VR, “transports” viewers from their physical reality into a computer-simulated virtual environment. For being immersed into the virtual reality, a headset device often is required. In VR you are not anymore a passive viewer. You are able to interact, move, explore, feeling completely immersed in six degree of freedom (that is known as 6DOF). Only, few companies try to put a rigid body in three-dimensional space that has often a freedom of movement. Which is awesome, but rare yet. Nevertheless, that is all virtual, there is no true live-action.

As it was mentioned above, 360° degrees or “spherical” video is usually labeled as VR. When experiencing 360° video, a viewer is able to control the angle of view but unfortunately not his/her position in the immersive environment yet. The viewer can “interact” with technology by clicking in a desktop browser, move a phone or a headset device, in order to change the viewing angle. Till now, the interactivity inside this experience is quite limited. Nevertheless, with 360° videos viewers can get a sense of presence, feeling of being “transported” and “immersed” into another place or moment.

Why did the confusion even occurred if these two practices are so different?

Well, the main reason might be that VR is a buzz word but also, is that for both we use VR headset. In any case, the distinction is very important, as 360° video is a new member for media technologies. It gives us new opportunities for presenting a destination or services.

  • Real Image 360º Video

  • Virtual Reality generated on a PC

Virtual Reality for Events

The Virtual Reality is able to multiply the sensations experienced by attendees of an event.

vr mcb

vr mcb

VR is able to impact and make your event memorable creating a sense of realism in a virtual stage that moves the attendant to a new dimension and has now become a star element in a multitude of events.

Memories are an engagement of great weight when it comes to giving value to a brand and virtual reality can create those memories.

vr mcb

vr mcb

Maximizing the experience is a great tool for event planners who are constantly challenged to offer exciting new experiences.

Virtual Reality generate expectations, emotions and allows to connect with the public in an effective and direct way. Creating sensations and multiplying them, with this technology ensures success. It is a way to surprise and offer the public something new and unique.

More info in Media Corporate Brand

Lays took Plaza de Callao Screen to support the teams of the Champions League

On the occasion of the celebration of one of the key rounds of the UEFA Champions League, Lay’s invited football fans to cheer on their favorite big teams. For the occasion, the brand of snacks made with one of the big screens in the Plaza de Callao in Madrid to create an animation loaded with selfies from all over Spain. And with four Spanish teams participating in the tournament, no excuses for not encouraging them.


Since its launch last September 12 and throughout all the matches of the Champions League, more than 17,000 fans across Europe have been sharing their excitement and support making selfies with the new bags of Lay’s limited edition “Anima to Win”. Thus, Lay’s made a giant animation showing the iconic trophy of the UEFA Champions League, formed by a mosaic with all selfies of “Anima to win.” When an amateur one selfie was made, it appeared on the screen to illuminate the central square. Thus, hundreds of fans gathered yesterday in the central Madrid square to see his reflection in the screen and show support for the football in style while enjoying one of his favorite snacks.

17,216 people sent their selfies to Lay’s to participate in the campaign “Anima to win.” The package “Anima to win” limited edition Lay’s has a price of 1.29 Euros / bag. Lay’s is the official snack of the UEFA Champions League.


3 Million $ 3M Campaign

3 Million $ 3M Campaign if you broke a securityglass

Recently there has been a picture being shared on social media which shows a bus stop advertizement with a glass case containing what purports to be $3 million dollars.  The story goes that 3M is so confident about the strength of its bulletproof glass that it has put out a challenge that if anyone can break the case open the money is theirs for the taking.  Often when this story is shared, only minimal details are provided, giving the impression that somewhere right now there is a case of free money just waiting for the right person who is clever enough to figure out how to crack it open and snatch the cash.  But what’s the real story?  Although this story has taken on mythological proportions  a fact which 3M is probably quite pleased about  the truth isn’t quite what people imagine it to be.


First, there is the timing of the viral ad campaign.  Rather than being current, it actually happened back in early 2005, when 3M set up the promotional stunt at a Vancouver, Canada bus stop.  The glass poster case was prepared by covering it with a 3M product called Scotchshield, which is a see-through film that can be applied to glass to make it stronger.   Then, people passing by were challenged to break the glass in exchange for a $3 million prize for whoever who breached the glass first.   Certain other “facts” surrounding the stunt are also not quite what people believe.  For example:

  • The case did not contain $3 million.  In actuality, it held only $500 in Canadian currency.  The rest was fake.  Presumably, if someone had broken the case open they would have received their prize through some other more secure method, such as a check.
  • The glass itself was not bulletproof.  It had a film applied to it to strengthen it.
  • 3M does not claim that Scotchshield makes glass bullet proof.  Instead, it is designed to make glass more shatter resistant so there is less risk of injury from flying shards of glass.
  • The case was never just sitting in the open waiting for anyone who passed by to break it open.  It was set up for one day and was carefully protected by security guards.
  • The stunt was actually remarkably cheap for 3M to pull off compared to all of the attention that it still seems to gather.  In addition to the fact that only $500 was actually in the case, other expenses were probably minimal as well, such as a one-day rental of the poster box and a team of security personnel.
  • While passersby were allowed to do some crazy things in their attempts to break the glass – such as getting a running start to kick the case and taking a sledgehammer to it – it wasn’t exactly a free-for-all.  When the aluminum frame around the poster began to give way the security guards called a halt to the challenge.  After all, it had to be the glass which broke rather than the frame around it.



So, yes, the 3M $3 million challenge to break through a piece of bulletproof glass really did happen, but many of the facts surrounding the ad campaign have been altered over time as the story was circulated around the Internet.

QR Codes in the city

The idea was simple, make a QR code, one of the most innovative technologies of the century, with Portuguese paving stones, one of the oldest Portuguese traditions.

With the fusion of technology with historical traditions, born an innovative way to promote Portugal and offer relevant content for tourists visiting the city.

With the leftover stones of the paving, another similar installation was made in the city of Barcelona, creanting a link between the two cities and showing passerbies the origin of these stones and the usefulness.

Data Sheet

Creative Agency: MSTF Partners
Client: AV Chiado / Turismo de Portugal
Technology Agency: BIN
Image Producer: Lobo Mau
Sound Producer: Índigo
Contributors: C.M.Lisboa, Escola de Calceteiros de Lisboa e MyOut

Meet The First 3D Printed Zoetrope…That Creates 3D Motion

Artist Akinori Goto showcased his mesmerising zoetrope-like wheel, which when illuminated with light unveils a life-like dancing figure.

A zoetrope is a device that was once used to give still images the illusion of movement in the pre-cinema age. Akinori Goto has taken the concept and applied modern design techniques to achieve something mind-blowing.

The piece, which was entirely 3D-printed, won both the Runner-up Grand Prix and the Audience Award during the 2016 Spiral Independent Creators Festival in Tokyo.


Goto’s clever design mimicked the movement of ballerinas, beginning with just one, before the entire wheel was filled with them.




As different amounts of light illuminate the wheel, the number of synchronised dancers increase and decrease.

You can find out more about the process here:

This is the wikipedia Zoetrope definition:

A zoetrope is one of several pre-film animation devices that produce the illusion of motion by displaying a sequence of drawings or photographs showing progressive phases of that motion. The name Zoetrope was composed from the Greek root words ζωή zoe, “life” and τρόπος tropos, “turning”.

The zoetrope consists of a cylinder with slits cut vertically in the sides. On the inner surface of the cylinder is a band with images from a set of sequenced pictures. As the cylinder spins, the user looks through the slits at the pictures across. The scanning of the slits keeps the pictures from simply blurring together, and the user sees a rapid succession of images, producing the illusion of motion. From the late 19th century, devices working on similar principles have been developed, named analogously as linear zoetropes and 3D zoetropes, with traditional zoetropes referred to as “cylindrical zoetropes” if distinction is needed.

Sublimotion: Gastronomy and Video Mapping

The restaurant Sublimotion started it’s new season


The restaurant Sublimotion Ibiza, located in the Hard Rock Hotel Ibiza, opened it’s doors again for its third season.
Considered as a “gastroshow”, the chef Paco Roncero will surprise us again this year with a unique sensorial experience in which art, music, gatronomy and technology merge together in each plate.

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Connected Colors: Real Time Face Tracking

A new form of art thanks to Real Time Face Tracking and Projection Mapping


Connected Colors is an experimental art project of facial projection by Japanese artist and scientist Nobumichi Asai. It turns the human face into a canvas of the imagination. The curves and features of the face become an irresistible landscape for animated, kaleidoscopic images.

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