3 Million $ 3M Campaign if you broke a securityglass
Recently there has been a picture being shared on social media which shows a bus stop advertizement with a glass case containing what purports to be $3 million dollars. The story goes that 3M is so confident about the strength of its bulletproof glass that it has put out a challenge that if anyone can break the case open the money is theirs for the taking. Often when this story is shared, only minimal details are provided, giving the impression that somewhere right now there is a case of free money just waiting for the right person who is clever enough to figure out how to crack it open and snatch the cash. But what’s the real story? Although this story has taken on mythological proportions – a fact which 3M is probably quite pleased about – the truth isn’t quite what people imagine it to be.
First, there is the timing of the viral ad campaign. Rather than being current, it actually happened back in early 2005, when 3M set up the promotional stunt at a Vancouver, Canada bus stop. The glass poster case was prepared by covering it with a 3M product called Scotchshield, which is a see-through film that can be applied to glass to make it stronger. Then, people passing by were challenged to break the glass in exchange for a $3 million prize for whoever who breached the glass first. Certain other “facts” surrounding the stunt are also not quite what people believe. For example:
The case did not contain $3 million. In actuality, it held only $500 in Canadian currency. The rest was fake. Presumably, if someone had broken the case open they would have received their prize through some other more secure method, such as a check.
The glass itself was not bulletproof. It had a film applied to it to strengthen it.
3M does not claim that Scotchshield makes glass bullet proof. Instead, it is designed to make glass more shatter resistant so there is less risk of injury from flying shards of glass.
The case was never just sitting in the open waiting for anyone who passed by to break it open. It was set up for one day and was carefully protected by security guards.
The stunt was actually remarkably cheap for 3M to pull off compared to all of the attention that it still seems to gather. In addition to the fact that only $500 was actually in the case, other expenses were probably minimal as well, such as a one-day rental of the poster box and a team of security personnel.
While passersby were allowed to do some crazy things in their attempts to break the glass – such as getting a running start to kick the case and taking a sledgehammer to it – it wasn’t exactly a free-for-all. When the aluminum frame around the poster began to give way the security guards called a halt to the challenge. After all, it had to be the glass which broke rather than the frame around it.
So, yes, the 3M $3 million challenge to break through a piece of bulletproof glass really did happen, but many of the facts surrounding the ad campaign have been altered over time as the story was circulated around the Internet.
The idea was simple, make a QR code, one of the most innovative technologies of the century, with Portuguese paving stones, one of the oldest Portuguese traditions.
With the fusion of technology with historical traditions, born an innovative way to promote Portugal and offer relevant content for tourists visiting the city.
With the leftover stones of the paving, another similar installation was made in the city of Barcelona, creanting a link between the two cities and showing passerbies the origin of these stones and the usefulness.
Creative Agency: MSTF Partners
Client: AV Chiado / Turismo de Portugal
Technology Agency: BIN
Image Producer: Lobo Mau
Sound Producer: Índigo
Contributors: C.M.Lisboa, Escola de Calceteiros de Lisboa e MyOut
Artist Akinori Goto showcased his mesmerising zoetrope-like wheel, which when illuminated with light unveils a life-like dancing figure.
A zoetrope is a device that was once used to give still images the illusion of movement in the pre-cinema age. Akinori Goto has taken the concept and applied modern design techniques to achieve something mind-blowing.
The piece, which was entirely 3D-printed, won both the Runner-up Grand Prix and the Audience Award during the 2016 Spiral Independent Creators Festival in Tokyo.
Goto’s clever design mimicked the movement of ballerinas, beginning with just one, before the entire wheel was filled with them.
As different amounts of light illuminate the wheel, the number of synchronised dancers increase and decrease.
You can find out more about the process here:
This is the wikipedia Zoetrope definition:
A zoetrope is one of several pre-filmanimation devices that produce the illusion of motion by displaying a sequence of drawings or photographs showing progressive phases of that motion. The name Zoetrope was composed from the Greek root words ζωή zoe, “life” and τρόπος tropos, “turning”.
The zoetrope consists of a cylinder with slits cut vertically in the sides. On the inner surface of the cylinder is a band with images from a set of sequenced pictures. As the cylinder spins, the user looks through the slits at the pictures across. The scanning of the slits keeps the pictures from simply blurring together, and the user sees a rapid succession of images, producing the illusion of motion. From the late 19th century, devices working on similar principles have been developed, named analogously as linear zoetropes and 3D zoetropes, with traditional zoetropes referred to as “cylindrical zoetropes” if distinction is needed.
The restaurant Sublimotion started it’s new season
The restaurant Sublimotion Ibiza, located in the Hard Rock Hotel Ibiza, opened it’s doors again for its third season.
Considered as a “gastroshow”, the chef Paco Roncero will surprise us again this year with a unique sensorial experience in which art, music, gatronomy and technology merge together in each plate.
A new form of art thanks to Real Time Face Tracking and Projection Mapping
Connected Colors is an experimental art project of facial projection by Japanese artist and scientist Nobumichi Asai. It turns the human face into a canvas of the imagination. The curves and features of the face become an irresistible landscape for animated, kaleidoscopic images.
History Comes Alive is a project of JWT creative agency and MediaMonks using Intel RealSense cameras. It brings art and technology together in an experiential event that connects people in China to their remarkable history.