Culture

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AEVEA

Media Corporate Brand joins the AEVEA family.

AEVEA is a representative group of agencies of integral organization of events, with vocation to work by and for our industry. We have come together because we love our profession and we want the event sector to be recognized for its economic weight, its seriousness and its ability to communicate live in a strategic way.

At the moment we are 48 agencies, but we want to be many more and to be present in all the Spanish geography.

 

logo_aevea_vector copia

 

Historically, the sector of events in Spain has lacked an association that represents it legally and institutionally. In contrast to most professional guilds, which have at least one that protects the interests of all.

As a consequence of the above, from different forums we have felt and perceived the need to establish it and begin to act to solve the problems that are presented daily in our sector.

For this reason, in February 2015, we created, in February 2015, an association of Spanish event agencies that protects our legal, financial and creative rights, promoting the Creativity and ensure that the work developed with a specific regulatory framework is respected.

We want AEVEA to represent the entire sector and for that reason we are contacting all the event agencies in Spain. So that it is an association that enjoys the consensus of all and assumes the challenge and the responsibility to promote and lead this common project in our sector, transferring the image of the same to the Spanish society.

We believe that valuing our activity together will achieve greater respect for the sector and our work.

Tourism and Virtual Reality

Tourism is called to be the main sector in order to bring the Virtual Reality to the whole planet, being one of the three sectors with the most VR developments in the world, which is serving to attract attention to well-known places and places Which over time has had more problems for us

At present, 17% of all projects carried out in VR are for the tourism sector.

Virtual Reality not only allows you to experience the place you can visit, but also the activities you can do, cultural shows to attend or music festivals to live.

Thanks to the Virtual Reality, all the main tourist attractions of the world are appreciated, they have a virtual tour 360º, and little by little they are adding to the car of the Virtual Reality a great multitude of activities and shows.

In this post we leave some examples of both activities and places with a Virtual representation:

  • Visit Hamilton Island in 360º

  • Visit Athens in 360º

  • Visit Sydney in 360º

  • Skydiving in 360º

  • Visit Cancún in 360º

  • Visit NY in 360º

  • Visit The Lion King in 360º

These are just some of the countless examples that can be found on the web, in which you can differentiate between real immersive elements, recorded with 360º cameras or immersive digital elements, in which through 3D content, recreate places in which we enter.

There is a tendency to confuse 360º videos with Virtual Reality

It is obvious, this often unclear definition leads to an ambiguous, blurry understanding among all participants. 360° videos and VR are completely different practices. We should have a clear understanding of both, in order to use them beneficially.

Virtual Reality, commonly known as VR, “transports” viewers from their physical reality into a computer-simulated virtual environment. For being immersed into the virtual reality, a headset device often is required. In VR you are not anymore a passive viewer. You are able to interact, move, explore, feeling completely immersed in six degree of freedom (that is known as 6DOF). Only, few companies try to put a rigid body in three-dimensional space that has often a freedom of movement. Which is awesome, but rare yet. Nevertheless, that is all virtual, there is no true live-action.

As it was mentioned above, 360° degrees or “spherical” video is usually labeled as VR. When experiencing 360° video, a viewer is able to control the angle of view but unfortunately not his/her position in the immersive environment yet. The viewer can “interact” with technology by clicking in a desktop browser, move a phone or a headset device, in order to change the viewing angle. Till now, the interactivity inside this experience is quite limited. Nevertheless, with 360° videos viewers can get a sense of presence, feeling of being “transported” and “immersed” into another place or moment.

Why did the confusion even occurred if these two practices are so different?

Well, the main reason might be that VR is a buzz word but also, is that for both we use VR headset. In any case, the distinction is very important, as 360° video is a new member for media technologies. It gives us new opportunities for presenting a destination or services.

  • Real Image 360º Video

  • Virtual Reality generated on a PC

QR Codes in the city

The idea was simple, make a QR code, one of the most innovative technologies of the century, with Portuguese paving stones, one of the oldest Portuguese traditions.

With the fusion of technology with historical traditions, born an innovative way to promote Portugal and offer relevant content for tourists visiting the city.

With the leftover stones of the paving, another similar installation was made in the city of Barcelona, creanting a link between the two cities and showing passerbies the origin of these stones and the usefulness.

Data Sheet

Creative Agency: MSTF Partners
Client: AV Chiado / Turismo de Portugal
Technology Agency: BIN
Image Producer: Lobo Mau
Sound Producer: Índigo
Contributors: C.M.Lisboa, Escola de Calceteiros de Lisboa e MyOut

Meet The First 3D Printed Zoetrope…That Creates 3D Motion

Artist Akinori Goto showcased his mesmerising zoetrope-like wheel, which when illuminated with light unveils a life-like dancing figure.

A zoetrope is a device that was once used to give still images the illusion of movement in the pre-cinema age. Akinori Goto has taken the concept and applied modern design techniques to achieve something mind-blowing.

The piece, which was entirely 3D-printed, won both the Runner-up Grand Prix and the Audience Award during the 2016 Spiral Independent Creators Festival in Tokyo.

 

Goto’s clever design mimicked the movement of ballerinas, beginning with just one, before the entire wheel was filled with them.

 

 

 

As different amounts of light illuminate the wheel, the number of synchronised dancers increase and decrease.

You can find out more about the process here:

This is the wikipedia Zoetrope definition:

A zoetrope is one of several pre-film animation devices that produce the illusion of motion by displaying a sequence of drawings or photographs showing progressive phases of that motion. The name Zoetrope was composed from the Greek root words ζωή zoe, “life” and τρόπος tropos, “turning”.

The zoetrope consists of a cylinder with slits cut vertically in the sides. On the inner surface of the cylinder is a band with images from a set of sequenced pictures. As the cylinder spins, the user looks through the slits at the pictures across. The scanning of the slits keeps the pictures from simply blurring together, and the user sees a rapid succession of images, producing the illusion of motion. From the late 19th century, devices working on similar principles have been developed, named analogously as linear zoetropes and 3D zoetropes, with traditional zoetropes referred to as “cylindrical zoetropes” if distinction is needed.

Connected Colors: Real Time Face Tracking

A new form of art thanks to Real Time Face Tracking and Projection Mapping

 

Connected Colors is an experimental art project of facial projection by Japanese artist and scientist Nobumichi Asai. It turns the human face into a canvas of the imagination. The curves and features of the face become an irresistible landscape for animated, kaleidoscopic images.

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VideoMapping used in a theater play

The Moscow Musical Theater used d3 technique of VideoMapping for a Dostoevsky’s play.

 

Dostoevsky’s classic novel ‘Crime and Punishment’ recently made its debut as a rock opera at the Moscow Musical Theatre with innovative staging by renowned director Andrei Konchalovsky. In another first for Russia, technical partner Polymedia integrated CAST BlackTrax time motion tracking system with a d3 media server. Together they accomplish 6D V

ideoMapping on the show’s scenic elements.

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InmersArte: when virtual reality meets culture

An immersion into Dali’s paintings

 

Imagine if you could contemplate Dali’s soft watches from all the perspectives?

Now it’s posible thanks to InmersArte project. It consists in a cultural experience of virtual reality that use Oculus technology to introduce the users into paitings of Dali or Bosch.

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