The idea was simple, make a QR code, one of the most innovative technologies of the century, with Portuguese paving stones, one of the oldest Portuguese traditions.
With the fusion of technology with historical traditions, born an innovative way to promote Portugal and offer relevant content for tourists visiting the city.
With the leftover stones of the paving, another similar installation was made in the city of Barcelona, creanting a link between the two cities and showing passerbies the origin of these stones and the usefulness.
Creative Agency: MSTF Partners
Client: AV Chiado / Turismo de Portugal
Technology Agency: BIN
Image Producer: Lobo Mau
Sound Producer: Índigo
Contributors: C.M.Lisboa, Escola de Calceteiros de Lisboa e MyOut