On the occasion of the celebration of one of the key rounds of the UEFA Champions League, Lay’s invited football fans to cheer on their favorite big teams. For the occasion, the brand of snacks made with one of the big screens in the Plaza de Callao in Madrid to create an animation loaded with selfies from all over Spain. And with four Spanish teams participating in the tournament, no excuses for not encouraging them.
Since its launch last September 12 and throughout all the matches of the Champions League, more than 17,000 fans across Europe have been sharing their excitement and support making selfies with the new bags of Lay’s limited edition “Anima to Win”. Thus, Lay’s made a giant animation showing the iconic trophy of the UEFA Champions League, formed by a mosaic with all selfies of “Anima to win.” When an amateur one selfie was made, it appeared on the screen to illuminate the central square. Thus, hundreds of fans gathered yesterday in the central Madrid square to see his reflection in the screen and show support for the football in style while enjoying one of his favorite snacks.
17,216 people sent their selfies to Lay’s to participate in the campaign “Anima to win.” The package “Anima to win” limited edition Lay’s has a price of 1.29 Euros / bag. Lay’s is the official snack of the UEFA Champions League.