Viewing posts from the Interactive category

Tourism and Virtual Reality

Tourism is called to be the main sector in order to bring the Virtual Reality to the whole planet, being one of the three sectors with the most VR developments in the world, which is serving to attract attention to well-known places and places Which over time has had more problems for us

At present, 17% of all projects carried out in VR are for the tourism sector.

Virtual Reality not only allows you to experience the place you can visit, but also the activities you can do, cultural shows to attend or music festivals to live.

Thanks to the Virtual Reality, all the main tourist attractions of the world are appreciated, they have a virtual tour 360º, and little by little they are adding to the car of the Virtual Reality a great multitude of activities and shows.

In this post we leave some examples of both activities and places with a Virtual representation:

  • Visit Hamilton Island in 360º

  • Visit Athens in 360º

  • Visit Sydney in 360º

  • Skydiving in 360º

  • Visit Cancún in 360º

  • Visit NY in 360º

  • Visit The Lion King in 360º

These are just some of the countless examples that can be found on the web, in which you can differentiate between real immersive elements, recorded with 360º cameras or immersive digital elements, in which through 3D content, recreate places in which we enter.

There is a tendency to confuse 360º videos with Virtual Reality

It is obvious, this often unclear definition leads to an ambiguous, blurry understanding among all participants. 360° videos and VR are completely different practices. We should have a clear understanding of both, in order to use them beneficially.

Virtual Reality, commonly known as VR, “transports” viewers from their physical reality into a computer-simulated virtual environment. For being immersed into the virtual reality, a headset device often is required. In VR you are not anymore a passive viewer. You are able to interact, move, explore, feeling completely immersed in six degree of freedom (that is known as 6DOF). Only, few companies try to put a rigid body in three-dimensional space that has often a freedom of movement. Which is awesome, but rare yet. Nevertheless, that is all virtual, there is no true live-action.

As it was mentioned above, 360° degrees or “spherical” video is usually labeled as VR. When experiencing 360° video, a viewer is able to control the angle of view but unfortunately not his/her position in the immersive environment yet. The viewer can “interact” with technology by clicking in a desktop browser, move a phone or a headset device, in order to change the viewing angle. Till now, the interactivity inside this experience is quite limited. Nevertheless, with 360° videos viewers can get a sense of presence, feeling of being “transported” and “immersed” into another place or moment.

Why did the confusion even occurred if these two practices are so different?

Well, the main reason might be that VR is a buzz word but also, is that for both we use VR headset. In any case, the distinction is very important, as 360° video is a new member for media technologies. It gives us new opportunities for presenting a destination or services.

  • Real Image 360º Video

  • Virtual Reality generated on a PC

Virtual Reality for Events

The Virtual Reality is able to multiply the sensations experienced by attendees of an event.

vr mcb

vr mcb

VR is able to impact and make your event memorable creating a sense of realism in a virtual stage that moves the attendant to a new dimension and has now become a star element in a multitude of events.

Memories are an engagement of great weight when it comes to giving value to a brand and virtual reality can create those memories.

vr mcb

vr mcb

Maximizing the experience is a great tool for event planners who are constantly challenged to offer exciting new experiences.

Virtual Reality generate expectations, emotions and allows to connect with the public in an effective and direct way. Creating sensations and multiplying them, with this technology ensures success. It is a way to surprise and offer the public something new and unique.

More info in Media Corporate Brand

QR Codes in the city

The idea was simple, make a QR code, one of the most innovative technologies of the century, with Portuguese paving stones, one of the oldest Portuguese traditions.

With the fusion of technology with historical traditions, born an innovative way to promote Portugal and offer relevant content for tourists visiting the city.

With the leftover stones of the paving, another similar installation was made in the city of Barcelona, creanting a link between the two cities and showing passerbies the origin of these stones and the usefulness.

Data Sheet

Creative Agency: MSTF Partners
Client: AV Chiado / Turismo de Portugal
Technology Agency: BIN
Image Producer: Lobo Mau
Sound Producer: Índigo
Contributors: C.M.Lisboa, Escola de Calceteiros de Lisboa e MyOut

Meet The First 3D Printed Zoetrope…That Creates 3D Motion

Artist Akinori Goto showcased his mesmerising zoetrope-like wheel, which when illuminated with light unveils a life-like dancing figure.

A zoetrope is a device that was once used to give still images the illusion of movement in the pre-cinema age. Akinori Goto has taken the concept and applied modern design techniques to achieve something mind-blowing.

The piece, which was entirely 3D-printed, won both the Runner-up Grand Prix and the Audience Award during the 2016 Spiral Independent Creators Festival in Tokyo.


Goto’s clever design mimicked the movement of ballerinas, beginning with just one, before the entire wheel was filled with them.




As different amounts of light illuminate the wheel, the number of synchronised dancers increase and decrease.

You can find out more about the process here:

This is the wikipedia Zoetrope definition:

A zoetrope is one of several pre-film animation devices that produce the illusion of motion by displaying a sequence of drawings or photographs showing progressive phases of that motion. The name Zoetrope was composed from the Greek root words ζωή zoe, “life” and τρόπος tropos, “turning”.

The zoetrope consists of a cylinder with slits cut vertically in the sides. On the inner surface of the cylinder is a band with images from a set of sequenced pictures. As the cylinder spins, the user looks through the slits at the pictures across. The scanning of the slits keeps the pictures from simply blurring together, and the user sees a rapid succession of images, producing the illusion of motion. From the late 19th century, devices working on similar principles have been developed, named analogously as linear zoetropes and 3D zoetropes, with traditional zoetropes referred to as “cylindrical zoetropes” if distinction is needed.

Time travel thanks to virtual reality

New videogame of virtual reality


Minority Media announced the launch of Time Machine VR, a game of virtual reality wich will let us travel back in time and visit the past thanks to a time machine. This new game is compatible with Oculus Rift, HTC Vive and PlayStation VR in PS4.

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Become a superhero thanks to touch screens

Batman or Superman?


In the streets of Denmark, Australia, Israel and Letonia, among others cities, some touch screens have been set up to let you become a superhero for a moment. This is the new and original movie promotion of Batman vs Superman: Dawn of justice.

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Sphere 360, Dubai is back

Don’t blink, this is Sphere 360.

The ultimate cutting-edge technolohy project adquired by Dubai.

Imagine going shopping in the biggest shopping mall in the world and suddenly find a big white bowl with a mecanic footbridge. Would you go in?

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Mapping Book

Do you remember ther fold-up books we used to read when we were kids? They are back in a new and improved version. The magic of reading and theater are joined to involve the lector in a Mapping Book.

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