25 Apr 2014

National Geographic and Virtual Reality

25 Apr 2014

Feeding dinosaurs is now possible


National Geographic launched a new publicity campain based en virtual reality.

The concept consists in implantig systems of virtual reality in public spaces, where interaction is possible with a varied public. In the case of National Geographic, they choose nature elements, wild animals and even dinosaurs.

photo by: digital signage

National Geographic already used that technique in cities like Rotterdam.

Users could experiment what they have seen many times in their documentaries, peting leopards, feeding prehistoric animals or even create stroms and hurricanes.

This is without a doubt a good inspiration for any event. Even if virtual reality exists for a few years now, it’s still not an alternative that clients thought about which is a pity as it’s a good way to promote a brand.

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