México Tourism Promotion in Plaza Colón Madrid 2014

México Tourism Promotion

The President Enrique Peña Nieto inaugurated the pavilion Meet with Mexico, Vívelo para Creerlo, in Plaza Colón, Madrid, Spain. Accompanied by the Secretary of Tourism, he toured the facilities of the Pavilion, which will be open to the public from 9 to 22 June.

The goal was to generate a positive perception of Mexico at the international level, positioning it as a modern, dynamic, attractive and transforming country. Likewise, to raise its visibility and knowledge in the main markets of the world, spreading its competitive advantages and its tourist and cultural attractions, in order to motivate the potential traveler to visit the country.


Meet with Mexico, Vívirlo para Creerlo, is an itinerant exhibition that will be presented in the priority markets for Mexico, reinforcing the guiding axes of the Country Brand, highlighting the innovation, contemporary creativity and the country’s cultural heritage.

The strength of this project is that it offers a comprehensive experience of the country, emphasizing not only tourist attractions, but also economic, infrastructure and cultural aspects, highlighting those achievements that have a positive impact.

The pavilion is housed in a neumatic tent, Dome, of high technology of approximately 500 square meters, with capacity for 200 people in each route, which lasts 45 minutes.

From its inauguration to its closing, more than 14,000 people visited this exhibition and enjoyed the charms of Mexico.


México Tourism Promotion in China 2014

Tourism Promotion Mexico

The “Meet with Mexico” pavilion, housed in a 500 square meter dome, was opened to the Chinese public on October 30, 2014 in Beijing’s central Chaoyang Park.

“It is a window that we open in China to our countries,” Julián Ventura, Mexico’s ambassador to the largest nation in Asia, told China Today after recalling that “last year, Chinese tourism to Mexico increased by 25% . More than 60 thousand Chinese tourists visited our country. “

“All the graph, the information is presented in Chinese, Spanish and English. The Mexico brand is translated into Chinese, the messages are very directed to the different facets we know are of interest to China: culture, gastronomy, commerce, consumer opportunities offered by large Mexican cities, their connectivity with China, Because all this in its entirety presents, in a very forceful way, the interest that Mexico has to approach China, “added Ventura.

Rodolfo López Negrete, general director of the Tourism Promotion Council of Mexico, explained that “in the pavilion you can see 14 different experiences. The only way to make this can travel around the world and that is fun, interactive, is with the highest technology. That’s what we’re doing here. “

“This is a very important initiative that we have designed in Mexico’s Tourism Promotion Council with the objective of achieving three major tasks: increasing Mexico’s visibility in international markets, building greater knowledge about the real Mexico and ensuring that perception Which exists in our country is the correct one, “he added.

Lopez Negrete said that they have great expectations for the interest that the pavilion will arouse the inhabitants of Beijing. “The evidence we have done here with Chinese young people, and remember that we have many volunteers here that we have contracted in China, they have shown us that they are fascinated with what is here. They are in their perfect environment, with very high technology and everything to be able to teach the different experiences to all the visitors “.

Ambassador Ventura highlighted the four visits that the Secretary of Tourism of Mexico has made to China in less than a year as an eloquent example of the high level to which his country is carrying on the relationship with Mexico. “We are struggling in China with our culture, our entrepreneurs, our educational ties, our cultural ties.”

“We are here to stay, we are here to build a long-term relationship with China, a partner and friend, a country with which we have 42 years of diplomatic relations and in which we are opening a new chapter for Mexico and China as well” , Concluded the top Mexican representative in China.

The “Meet with Mexico” pavilion, which opened in Madrid in May of this year and will be in the Chinese capital until November 20, after visiting Dubai and Europe in 2015, will reach other Chinese cities as Shanghai and Guangzhou.



México Tourism Promotion Berlin 2016

México Tourism Promotion

Berlin was the epicenter of Mexico’s presence in Germany in the framework of the dual year.
Mexican Foreign Minister Claudia Ruiz Massieu visited the German capital in preparation for the visit of the Mexican head of state.
As part of the International Tour the Interactive Pavilion “Meet Mexico”, which after visiting Madrid, Beijing, London and Paris, came to Berlin to delight visitors and show the kindness that a great country like Mexico offers its visitors .

45 Days of experience Immersive in one of the main cities of Europe, Tourists from all over the world visiting the German capital, local visitors, Berliners schools willing to enjoy a unique experience, Mexicans are excited to have a piece of their country so close, German celebrities, and everyone who wanted to get closer to the Pavilion, enjoyed a different staging, audiovisual and interactive that has brought a little Mexico closer to their hearts.

A success of assistance that has broken with all records of attendance to date and which has had a large number of illustrious visits, including the most famous VIPs on the scene in Berlin.

México Tourism Promotion in London 2015

México Tourism Promotion in London.

The pop-up will take the form of a stunning white dome, housed within moments of London’s iconic landmarks, situated within the city’s buzzing South Bank, alongside the River Thames.

Open for visitors of all ages, this captivating experience features state-of-the-art innovation that tell Mexico’s story, using cutting-edge modern technology.

Guests can feel the rush of riding rapids, soar over Mexico City and be transported into some of Mexico’s world famous sites and bustling cities, through interactive 360 degree tours and augmented reality.

Also featured within the dome is one of the world’s most unique pieces of art – The “Vochol” – a Volkswagen Beetle decorated with more than two million beads – a feat that took 8 artists over 9,000 hours of work to design and decorate.
Other exciting elements of the México exhibition Pavillion will include:

Interactive touch screens which display Mexican art through advanced 3D technology
A virtual dressing room, where visitors can virtually try on the latest in Mexican fashion or traditional dress
Amazing visual displays and audio storytelling, using touch screens, to explore a variety of tourism offerings: Culture, Sun and Beach, Adventure and Nature, Business and Luxury.
A virtual 360 degree tour of the country’s 32 states, that include archeological sites, bustling cities and world heritage sites, natural zones, and magical towns
A visual introduction to Mexico with a selection of more than 11 videos on a range of topics that include aerospace, automotive, creativity, sustainability, gastronomy, economy and more.
An interactive table that visually highlights Mexico’s accomplishments in agriculture, automotive, silver and creative industries, to name a few
More than 15 of Mexico’s famous pre-Hispanic artifacts on display, through the power of holographic imaging as part of the Tourism Promotion touring around the world with this interactive Pavillion.