México Tourism Promotion Plaza de Colón, Madrid 2014
project name

México Tourism Promotion Plaza de Colón, Madrid 2014

New identity for our friends from Morpheus

description
  • Client:

    CPTM

  • Our Role:

    Event Production

The President Enrique Peña Nieto inaugurated the pavilion Meet with Mexico, Vívelo para Creerlo, in Plaza Colón, Madrid, Spain. Accompanied by the Secretary of Tourism, he toured the facilities of the Pavilion, which will be open to the public from June 9 to 22 as part of the Tourism Promotion of Mexico.

The objective was to generate a positive perception of Mexico at the international level, positioning it as a modern, dynamic, attractive and transforming country. Likewise, to raise its visibility and knowledge in the main markets of the world, spreading its competitive advantages and its tourist and cultural attractions, in order to motivate the potential traveler to visit the country.

The Tourism Promotion, Meet with Mexico, Vívirlo para Creerlo, is an itinerant exhibition that will be presented in the priority markets for Mexico, reinforcing the guiding axes of the Country Brand, highlighting the innovation, contemporary creativity and the country’s cultural heritage.

 

The strength of this project is that it offers a comprehensive experience of the country, emphasizing not only tourist attractions, but also economic, infrastructure and cultural aspects, highlighting those achievements that have a positive impact.

The pavilion is housed in a pneumatic tent, Domo, of high technology of approximately 500 square meters, with capacity for 200 people in each route, which lasts 45 minutes.

From its inauguration to its closing, more than 14,000 people visited this exhibition and enjoyed the charms of Mexico