Tourism Promotion Mexico
The opening ceremony and the first ITB Summit marked the start of the 48th edition of ITB Berlin 2014.
On the eve of ITB Berlin, Mexico, partner country of this year, fascinated the guests with its opening event full of traditional culinary delights, live music performances and dancing.
High officials from the political sector and the tourism industry addressed the audience at the opening ceremony, which took place in Room 1 of the Berlin International Congress Center.
The opening ceremony was as festive, colorful and impressive as Mexico itself.
In the lobby of the ICC Berlin Congress Center were four cultural spaces representative of Mexico, in which Mexican artists made crafts and welcomed the audience.
Mexico fascinated its guests with a dazzling entertainment program and a fascinating multimedia show that featured traditional elements with the most current ones.
The design and performing arts collaborated creating a magnificent production that combined traditional songs and Mexican folklore, with shows of contemporary dance, classical dance and audiovisual elements.
This kaleidoscope of colors, photographs and images evoked a visual journey bringing Mexico closer to life.
At the reception and Networking Event held later, a selection of culinary delights from the Partner country and a welcome cocktail by the chef Enrique Olvera enlivened the guests for hours.
A mobile structure, initially used to project audiovisual content that evokes Mexico, served moments later as a gateway to Haal 2, in which a great treat of Mexican delights made the audience enjoyable.
This year’s guest country, Mexico, has dazzled visitors at the opening ceremony on the evening before ITB Berlin. In an extraordinary presentation, the country has shown its cultural treasure, delighting the attendants with a fascinating multimedia show. Mexico has been able to wake up with its music and traditional dances, typical dishes and crafts of cheerful colors of different regions of the country, the desire to travel to this country full of contrasts. Visitors have had the opportunity to take an interactive virtual tour and take home many impressions of Mexico.
Claudia Ruiz Massieu, Minister of Tourism of Mexico: “Mexico shares its joy and satisfaction with the results of the ITB. As a guest country of this edition, it was a great opportunity to make known our country and its regions. The most important tourism platform and allows us to show a sophisticated, modern and diverse Mexico.
We have had the opportunity to offer a sample of the cultural and natural destinations of Mexico as well as our food and crafts. It was also an opportunity to share the perspective and commitment of our President Enrique Peña Nieto on tourism as the engine of growing economy and social development. We invite you to visit our growing country, always so interesting and exciting. Because to experience Mexico you have to “Live it to believe it”.