México Tourism Promotion Palacio de Cibeles, Madrid 2014
project name

México Tourism Promotion Palacio de Cibeles, Madrid 2014

  • Client:


  • Our Role:

    Event Production, Event Planner, Tourism Promotion, Promoción Turística

The Cibeles Palace, very close to the Puerta de Alcalá, in the heart of Madrid, was a worthy venue for the presentation of Live it to believe it, the impressive international tourist campaign that seeks to show the true face From Mexico to the rest of the world.

More than half a thousand entrepreneurs, journalists and officials from both sides come to the center.

The Mexican delegation is headed by the secretary, Claudia Ruiz Massieu, and the director of the Tourism Promotion Council of Mexico, Rodolfo López Negrete, who were greeted by the Mexican ambassador to Spain, Roberta Lajous Vargas, the day before. Within the group are the governors of Quintana Roo, Roberto Borge Angulo – in his capacity as president of the Tourism Commission of the Conago – and Oaxaca, Gabino Cué Monteagudo.


The launch of promotions of the main destinations in Mexico – the rivieras, Maya and Nayarita, and Mexico City, among the highlights – seek to conquer a segment of luxury tourism. The Mexican delegation also includes the director general of Fonatur, Héctor Martín Gómez Barraza; To the undersecretary of Tourism Operation, Carlos Joaquín González, and to about twenty Secretaries of Tourism and directors of convention offices and state fairs.

More than another facet, tourism promotion is the complement of Mexican diplomacy, which in the recent stage has been aligned to meet the presidential instruction to show the true face of Mexico, safe for tourists and investors throughout the city.