Realidad Mixta

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Virtual Reality for Events

The Virtual Reality is able to multiply the sensations experienced by attendees of an event.

vr mcb

vr mcb

VR is able to impact and make your event memorable creating a sense of realism in a virtual stage that moves the attendant to a new dimension and has now become a star element in a multitude of events.

Memories are an engagement of great weight when it comes to giving value to a brand and virtual reality can create those memories.

vr mcb

vr mcb

Maximizing the experience is a great tool for event planners who are constantly challenged to offer exciting new experiences.

Virtual Reality generate expectations, emotions and allows to connect with the public in an effective and direct way. Creating sensations and multiplying them, with this technology ensures success. It is a way to surprise and offer the public something new and unique.

More info in Media Corporate Brand

QR Codes in the city

The idea was simple, make a QR code, one of the most innovative technologies of the century, with Portuguese paving stones, one of the oldest Portuguese traditions.

With the fusion of technology with historical traditions, born an innovative way to promote Portugal and offer relevant content for tourists visiting the city.

With the leftover stones of the paving, another similar installation was made in the city of Barcelona, creanting a link between the two cities and showing passerbies the origin of these stones and the usefulness.

Data Sheet

Creative Agency: MSTF Partners
Client: AV Chiado / Turismo de Portugal
Technology Agency: BIN
Image Producer: Lobo Mau
Sound Producer: Índigo
Contributors: C.M.Lisboa, Escola de Calceteiros de Lisboa e MyOut

Meet The First 3D Printed Zoetrope…That Creates 3D Motion

Artist Akinori Goto showcased his mesmerising zoetrope-like wheel, which when illuminated with light unveils a life-like dancing figure.

A zoetrope is a device that was once used to give still images the illusion of movement in the pre-cinema age. Akinori Goto has taken the concept and applied modern design techniques to achieve something mind-blowing.

The piece, which was entirely 3D-printed, won both the Runner-up Grand Prix and the Audience Award during the 2016 Spiral Independent Creators Festival in Tokyo.

 

Goto’s clever design mimicked the movement of ballerinas, beginning with just one, before the entire wheel was filled with them.

 

 

 

As different amounts of light illuminate the wheel, the number of synchronised dancers increase and decrease.

You can find out more about the process here:

This is the wikipedia Zoetrope definition:

A zoetrope is one of several pre-film animation devices that produce the illusion of motion by displaying a sequence of drawings or photographs showing progressive phases of that motion. The name Zoetrope was composed from the Greek root words ζωή zoe, “life” and τρόπος tropos, “turning”.

The zoetrope consists of a cylinder with slits cut vertically in the sides. On the inner surface of the cylinder is a band with images from a set of sequenced pictures. As the cylinder spins, the user looks through the slits at the pictures across. The scanning of the slits keeps the pictures from simply blurring together, and the user sees a rapid succession of images, producing the illusion of motion. From the late 19th century, devices working on similar principles have been developed, named analogously as linear zoetropes and 3D zoetropes, with traditional zoetropes referred to as “cylindrical zoetropes” if distinction is needed.

Mixed Reality: the futur of augmented reality?

Magic Leap: the company at the origins of this revolution

 

Magic Leap is an american company based in Florida that develops virtual reality contents and glasses. They are specially working on mixed reality. A mix of the best of augmented and virtual reality with the real world in which we are living. This allows the user to experiment an effortless transition when it comes to use or stop using the device.

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