publicidad

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AEVEA

Media Corporate Brand joins the AEVEA family.

AEVEA is a representative group of agencies of integral organization of events, with vocation to work by and for our industry. We have come together because we love our profession and we want the event sector to be recognized for its economic weight, its seriousness and its ability to communicate live in a strategic way.

At the moment we are 48 agencies, but we want to be many more and to be present in all the Spanish geography.

 

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Historically, the sector of events in Spain has lacked an association that represents it legally and institutionally. In contrast to most professional guilds, which have at least one that protects the interests of all.

As a consequence of the above, from different forums we have felt and perceived the need to establish it and begin to act to solve the problems that are presented daily in our sector.

For this reason, in February 2015, we created, in February 2015, an association of Spanish event agencies that protects our legal, financial and creative rights, promoting the Creativity and ensure that the work developed with a specific regulatory framework is respected.

We want AEVEA to represent the entire sector and for that reason we are contacting all the event agencies in Spain. So that it is an association that enjoys the consensus of all and assumes the challenge and the responsibility to promote and lead this common project in our sector, transferring the image of the same to the Spanish society.

We believe that valuing our activity together will achieve greater respect for the sector and our work.

Web Summit 2016

The Web Summit is the largest technology marketplace in Europe and the second biggest in the world, and this year brought together more than 45,000 attendees and 2,000 volunteers from more than 165 countries including 1490 international tech start-ups.

How to best describe the experience? It was a buzzing atmosphere including a mix of start-ups, investors and professionals, a variety of content from tech to music and sport, renowned speakers and a family of volunteers that gave their best to make this a successful event. We’ve seen expert talks from global leaders, including the CTO of Facebook – Mike Schroepfer, the Co-Founder of Tinder – Sean Rad and CEO of VaynerMedia – Gary Vaynerchuk to name just a few. The conference attracted people with the biggest ideas in tech to connect and collaborate across four full-on days and nights.

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While Web Summit gathered the techpreneurs community from around the world, it also had an huge impact on the host city – Lisbon. There’s a growing awareness in the MICE industry that the legacy business outcomes of meetings have an equally valuable impact on local communities in host destinations, in terms of knowledge sharing, city branding, outside investment, talent relocation, academic research and new business relationships.

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Lisbon has now been established as a start-up city, with young and vibrant entrepreneurs ready to explore new ideas. Web Summit will now be hosted in Lisbon for the next three years so will be great to see the legacy this will bring to the city over the next few years.

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via www.themiceblog.com

Virtual Reality for Events

The Virtual Reality is able to multiply the sensations experienced by attendees of an event.

vr mcb

vr mcb

VR is able to impact and make your event memorable creating a sense of realism in a virtual stage that moves the attendant to a new dimension and has now become a star element in a multitude of events.

Memories are an engagement of great weight when it comes to giving value to a brand and virtual reality can create those memories.

vr mcb

vr mcb

Maximizing the experience is a great tool for event planners who are constantly challenged to offer exciting new experiences.

Virtual Reality generate expectations, emotions and allows to connect with the public in an effective and direct way. Creating sensations and multiplying them, with this technology ensures success. It is a way to surprise and offer the public something new and unique.

More info in Media Corporate Brand

3 Million $ 3M Campaign

3 Million $ 3M Campaign if you broke a securityglass

Recently there has been a picture being shared on social media which shows a bus stop advertizement with a glass case containing what purports to be $3 million dollars.  The story goes that 3M is so confident about the strength of its bulletproof glass that it has put out a challenge that if anyone can break the case open the money is theirs for the taking.  Often when this story is shared, only minimal details are provided, giving the impression that somewhere right now there is a case of free money just waiting for the right person who is clever enough to figure out how to crack it open and snatch the cash.  But what’s the real story?  Although this story has taken on mythological proportions  a fact which 3M is probably quite pleased about  the truth isn’t quite what people imagine it to be.

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First, there is the timing of the viral ad campaign.  Rather than being current, it actually happened back in early 2005, when 3M set up the promotional stunt at a Vancouver, Canada bus stop.  The glass poster case was prepared by covering it with a 3M product called Scotchshield, which is a see-through film that can be applied to glass to make it stronger.   Then, people passing by were challenged to break the glass in exchange for a $3 million prize for whoever who breached the glass first.   Certain other “facts” surrounding the stunt are also not quite what people believe.  For example:

  • The case did not contain $3 million.  In actuality, it held only $500 in Canadian currency.  The rest was fake.  Presumably, if someone had broken the case open they would have received their prize through some other more secure method, such as a check.
  • The glass itself was not bulletproof.  It had a film applied to it to strengthen it.
  • 3M does not claim that Scotchshield makes glass bullet proof.  Instead, it is designed to make glass more shatter resistant so there is less risk of injury from flying shards of glass.
  • The case was never just sitting in the open waiting for anyone who passed by to break it open.  It was set up for one day and was carefully protected by security guards.
  • The stunt was actually remarkably cheap for 3M to pull off compared to all of the attention that it still seems to gather.  In addition to the fact that only $500 was actually in the case, other expenses were probably minimal as well, such as a one-day rental of the poster box and a team of security personnel.
  • While passersby were allowed to do some crazy things in their attempts to break the glass – such as getting a running start to kick the case and taking a sledgehammer to it – it wasn’t exactly a free-for-all.  When the aluminum frame around the poster began to give way the security guards called a halt to the challenge.  After all, it had to be the glass which broke rather than the frame around it.

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So, yes, the 3M $3 million challenge to break through a piece of bulletproof glass really did happen, but many of the facts surrounding the ad campaign have been altered over time as the story was circulated around the Internet.

QR Codes in the city

The idea was simple, make a QR code, one of the most innovative technologies of the century, with Portuguese paving stones, one of the oldest Portuguese traditions.

With the fusion of technology with historical traditions, born an innovative way to promote Portugal and offer relevant content for tourists visiting the city.

With the leftover stones of the paving, another similar installation was made in the city of Barcelona, creanting a link between the two cities and showing passerbies the origin of these stones and the usefulness.

Data Sheet

Creative Agency: MSTF Partners
Client: AV Chiado / Turismo de Portugal
Technology Agency: BIN
Image Producer: Lobo Mau
Sound Producer: Índigo
Contributors: C.M.Lisboa, Escola de Calceteiros de Lisboa e MyOut

Meet The First 3D Printed Zoetrope…That Creates 3D Motion

Artist Akinori Goto showcased his mesmerising zoetrope-like wheel, which when illuminated with light unveils a life-like dancing figure.

A zoetrope is a device that was once used to give still images the illusion of movement in the pre-cinema age. Akinori Goto has taken the concept and applied modern design techniques to achieve something mind-blowing.

The piece, which was entirely 3D-printed, won both the Runner-up Grand Prix and the Audience Award during the 2016 Spiral Independent Creators Festival in Tokyo.

 

Goto’s clever design mimicked the movement of ballerinas, beginning with just one, before the entire wheel was filled with them.

 

 

 

As different amounts of light illuminate the wheel, the number of synchronised dancers increase and decrease.

You can find out more about the process here:

This is the wikipedia Zoetrope definition:

A zoetrope is one of several pre-film animation devices that produce the illusion of motion by displaying a sequence of drawings or photographs showing progressive phases of that motion. The name Zoetrope was composed from the Greek root words ζωή zoe, “life” and τρόπος tropos, “turning”.

The zoetrope consists of a cylinder with slits cut vertically in the sides. On the inner surface of the cylinder is a band with images from a set of sequenced pictures. As the cylinder spins, the user looks through the slits at the pictures across. The scanning of the slits keeps the pictures from simply blurring together, and the user sees a rapid succession of images, producing the illusion of motion. From the late 19th century, devices working on similar principles have been developed, named analogously as linear zoetropes and 3D zoetropes, with traditional zoetropes referred to as “cylindrical zoetropes” if distinction is needed.

Projection Mapping in the Euro 2016

D3 Technique of Projection Mapping used in a commercial for the French national team.

An effects-intensive broadcast promo ramped up interest in the French national team with support from d3 Technologies. Paris-based Stello Productions (first d3 reseller for France) provided a d3 2×2plus media servers to director Patrick Delobelle, who worked with graphics and motion design company, Naked, on the promo.

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Become a superhero thanks to touch screens

Batman or Superman?

 

In the streets of Denmark, Australia, Israel and Letonia, among others cities, some touch screens have been set up to let you become a superhero for a moment. This is the new and original movie promotion of Batman vs Superman: Dawn of justice.

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