07 Dec 2016

Tourism and Virtual Reality

07 Dec 2016

Tourism is called to be the main sector in order to bring the Virtual Reality to the whole planet, being one of the three sectors with the most VR developments in the world, which is serving to attract attention to well-known places and places Which over time has had more problems for us

At present, 17% of all projects carried out in VR are for the tourism sector.

Virtual Reality not only allows you to experience the place you can visit, but also the activities you can do, cultural shows to attend or music festivals to live.

Thanks to the Virtual Reality, all the main tourist attractions of the world are appreciated, they have a virtual tour 360º, and little by little they are adding to the car of the Virtual Reality a great multitude of activities and shows.

In this post we leave some examples of both activities and places with a Virtual representation:

  • Visit Hamilton Island in 360º

  • Visit Athens in 360º

  • Visit Sydney in 360º

  • Skydiving in 360º

  • Visit Cancún in 360º

  • Visit NY in 360º

  • Visit The Lion King in 360º

These are just some of the countless examples that can be found on the web, in which you can differentiate between real immersive elements, recorded with 360º cameras or immersive digital elements, in which through 3D content, recreate places in which we enter.

There is a tendency to confuse 360º videos with Virtual Reality

It is obvious, this often unclear definition leads to an ambiguous, blurry understanding among all participants. 360° videos and VR are completely different practices. We should have a clear understanding of both, in order to use them beneficially.

Virtual Reality, commonly known as VR, “transports” viewers from their physical reality into a computer-simulated virtual environment. For being immersed into the virtual reality, a headset device often is required. In VR you are not anymore a passive viewer. You are able to interact, move, explore, feeling completely immersed in six degree of freedom (that is known as 6DOF). Only, few companies try to put a rigid body in three-dimensional space that has often a freedom of movement. Which is awesome, but rare yet. Nevertheless, that is all virtual, there is no true live-action.

As it was mentioned above, 360° degrees or “spherical” video is usually labeled as VR. When experiencing 360° video, a viewer is able to control the angle of view but unfortunately not his/her position in the immersive environment yet. The viewer can “interact” with technology by clicking in a desktop browser, move a phone or a headset device, in order to change the viewing angle. Till now, the interactivity inside this experience is quite limited. Nevertheless, with 360° videos viewers can get a sense of presence, feeling of being “transported” and “immersed” into another place or moment.

Why did the confusion even occurred if these two practices are so different?

Well, the main reason might be that VR is a buzz word but also, is that for both we use VR headset. In any case, the distinction is very important, as 360° video is a new member for media technologies. It gives us new opportunities for presenting a destination or services.

  • Real Image 360º Video

  • Virtual Reality generated on a PC

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